The increased demand for these services creates an ideal opportunity to focus Samba TV’s resources into defining the future of TV measurement. Today’s announcement follows several years of strong growth for Samba TV in its rapidly expanding measurement and data businesses which have experienced an average annualized rate of growth of more than 40% since 2019. The new partnership will also provide MiQ with Samba TV’s robust managed media services business unit, adding to MiQ’s extensive Advanced TV solution suite available to customers. devices to bring MiQ’s total reach to over 60 million devices nationwide. The agreement will augment MiQ’s existing connected TV data footprint with Samba TV’s industry-leading scale of 28 million U.S. In today’s highly fragmented TV data space, comprehensive TV data access is essential to maximize the benefits of holistic TV investment. This agreement strengthens Samba TV’s position as the leading data and measurement partner to the world’s largest and most innovative media companies with neutral, unconflicted insight into cross-platform and cross-vendor performance. managed media sales business, accelerating its focus on providing leading data and measurement services for publishers, marketers, and advertising agencies globally. With this change, Samba TV moves out of the U.S. Upon closure of the multi-year data agreement, Samba TV will transition its U.S.
13, 2023 (GLOBE NEWSWIRE) - Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and MiQ, the leading global programmatic media partner, today announced a multi-year commercial partnership to bolster MiQ’s Advanced TV solutions with Samba TV’s market-leading TV data and measurement capabilities.
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