
With the rise in popularity of video games and their story-driven adventures, we sought out to create something similar for our laser tag arenas. Speaking of stories, that’s exactly what laser tag games have become: a story-driven experience where you’re the hero. So naturally, we’ve worked hard to make laser tag an immersive story that everyone can enjoy. Our slogan (as you probably know) is, “We create powerful emotions and memories through immersive attractions.” As you also (hopefully) know, laser tag is our bread and butter. Whether you’ve played a new laser tag arena recently or not, we’re sure you’re going to learn something new! An Immersive, Story-Driven Experience So, we’re going to break down exactly how the game has changed and cover some of the newest features of laser tag. This is not your father’s laser tag anymore. These 3 pillars are what make great attractions desirable for guests and drive repeat play. In our development of laser tag, we’ve focused closely on the 3 pillars of an attraction experience: story-driven, immersive and social. Learn How Much Revenue You Can Generate with Laser Tag People who have not played laser tag in many years experience a game in one of our arenas and walk out with their mind blown at how much the game has changed.

Technology and creative advances have made the game an incredible journey that impresses young children, older folks, and everyone in between.

In fact, if you took a kid from 1995, fresh off a game of laser tag, and dropped that person into one of our new arenas today, they probably wouldn’t even recognize it as a laser tag arena.Īll of this is a good thing, by the way! These days, laser tag is an experience, rather than a game. Especially in the last few years, our company and many others in the industry have taken the laser tag experience to the next level. The props in the arena were minimal, technology was rudimentary, and the experience was…middling.īut, the concept of laser tag was such a new and exciting game back then that its popularity still flourished. Back then, laser tag was a very basic game played inside of 4 black walls. When our Founder, Jeff Schilling, started our company back in 1997, he was set on completely overhauling the laser tag experience for players. The reality is: the game of laser tag has changed.

When people think about laser tag, they sometimes think of the old school 90’s, neon glowing experience.
